Brands have long moved beyond “plain carton” packaging – 2025 e-commerce data shows 72% of consumers prioritize brands with “memorable packaging”, and custom packaging box inserts are the key to creating this differentiation. They are not just “protectors” of products, but also “emotional connectors” between brands and consumers, with specific values reflected in three aspects:
- Enhance Product Protection and Reduce After-Sales Costs
Ordinary cartons offer insufficient protection for fragile items (e.g., glass ornaments, ceramic tableware), with a transportation damage rate of up to 12%. However, custom packaging box inserts can be tailored to product shapes: for example, “cardboard partition inserts” for electronic accessories to prevent scratches, and “sponge + corrugated liners” for fragile items to fix positions, reducing the damage rate to below 3%. More importantly, most of these inserts use recycled materials, which are 30% more environmentally friendly than traditional foam fillers, and also reduce packaging volume and logistics costs.
- Upgrade Unboxing Experience and Stimulate Social Sharing
Currently, “unboxing videos” have become a new consumption scenario – 2025 short video platform data shows over 500 million unboxing content exposures monthly. Custom packaging box inserts can amplify this experience: for instance, using “gold-stamped cardboard inserts” to display gift sets in partitions, and “flocked liners” for beauty products to enhance texture. The “sense of surprise” when consumers unbox will prompt them to share actively. A beauty brand test showed that after using custom inserts, the active customer sharing rate increased by 45%, and brand exposure doubled.
- Improve Brand Loyalty and Lower Customer Acquisition Costs
A marketing industry consensus is that “the cost of retaining old customers is only 1/5 of acquiring new ones”. Custom packaging box inserts can impress customers through details: such as printing exclusive thank-you notes or discount codes on the inner side of inserts, making consumers feel “valued”. Data shows that brands using custom inserts have an average customer repurchase rate increase of 28%, far exceeding the industry average of 15%.
Custom Insert Adaptation Table for Different Products
| Product Type | Recommended Insert Material | Core Function | Application Scenario |
| Fragile Items (Glass/Ceramic) | Recycled Corrugated Paper + Sponge Cushion | Anti-collision, fix position | Tableware, craft shipping |
| Electronic Accessories (Earphones/Watches) | Hard Cardboard Partition Inserts | Classified storage, anti-scratch | Digital product retail packaging |
| Gift Sets (Perfume/Jewelry) | Gold-Stamped Cardboard + Flocked Liner | Enhance texture, strengthen brand recognition | Holiday gifts, high-end gift boxes |
Frequently Asked Questions (FAQ)
Q: Will custom inserts significantly increase packaging costs?
A: No. Inserts made of regular materials only increase packaging costs by 6%-9%, but they can reduce after-sales damage compensation by over 15%, making them more economical in the long run.
Q: How long does it take to deliver custom inserts?
A: Ordinary materials (e.g., cardboard, corrugated paper) can be delivered in 7-10 days, while special processes (gold stamping, flocking) take 12-15 days. Rush orders can be provided with a 7-day expedited service.
Q: Can biodegradable insert materials be used?
A: Absolutely. Currently, 5 types of biodegradable materials are supported, such as corn starch buffer cotton and bamboo fiber cardboard, all complying with EU CE and US FSC certifications.
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